Decision details

To consider introducing a voluntary code for alcohol retailers, in conjunction with other agencies.

The Committee received a report from the Licensing and Enforcement Manager regarding a voluntary code on sales of high strength beers and ciders.

An error was identified in the officer’s recommendation. Reference to the Executive Councillor for Strategy and Resources should read ‘The Executive Councillor for Strategy and Transformation’.

In response to member’s questions the Licensing and Enforcement Manager said the following:

       i.          Whilst concern had been raised by Licensed Trade representatives the proposed voluntary code would not contravene competition law.

     ii.          Whilst traders in Ipswich initially feared that the ‘Reducing the Strength’ Campaign would affect their businesses this proved not to be the case. Many found that by reducing the amount of street drinkers using their premises their overall customer base, and therefore profit, had increased. 

   iii.          Enforcement and close liaison with the police would continue.

   iv.          Some new licensees were already offering not to sell high strength beers and ciders as part of their application.

Councillor Owers responded that, whilst not a solution on its own, this was part of wider measures across the City and he strongly supported the recommendations. It would be essential to engage fully with Licensed Trade representatives to highlight the benefits and for the scheme to be managed carefully.  

Councillor Bick highlighted the need for work to continue on treatment and addressing homelessness. Concern was expressed about a blanket restriction on certain products and the need to ensure that those not abusing high strength alcohol could still access it if they so wished. 

Members noted that this was the start of an ongoing dialogue regarding the issue. Further detailed discussions would take place at the Strategy and Resources Scrutiny Committee. 

The Committee:

Resolved (unanimously) to:

       i.          Request officers to enter into discussions with potential partners, as listed in Section 7f of the officer’s report, with a view to developing a voluntary code on the sale of high strength beers, lagers and ciders, for submission to the Executive Councillor for Strategy and Transformation, for adoption.